If you’ve landed on this page, there’s a good chance you’re: 

a) wondering what the difference is between content writing and copywriting 

b) interested in Paperback Studio’s service and want to learn a little more about what we do. 

So, throughout this article, we’re going to cover both (and also show off a little bit of our writing skills along the way, ya know, why not?). 

First things first, is there a difference between content writing and copywriting? The answer is a big hella YES! 

~ For us writers, it’s like saying all musicians play the same style of music, or all sports players do more or less the same sport, or better yet, just because they enjoy one sport, therefore they must surely enjoy all sports … Catch our drift? ~

Most writers will be able to do both, but it doesn’t necessarily mean you ENJOY both types of writing work/copy. Remember, we have our passions! 

Content Writing VS Copywriting 

It’s true, both are about words. However each service serves a different purpose, targeting specific industries or marketing focus areas. 

Content Writing  

Four words used to describe the classic content writing service? 

1. Inspirational 
2. Educational 
3. Informative 
4. Entertaining 

Copywriting  

Four words used to describe a copywriting service? 

1. Persuasive 
2. Sales-driven 
3. Brand recalling 
4. Punchy 

Different types of Content Writing VS Copywriting 

Content writing is typically much longer, and these descriptive and detailed written pieces of work typically land up in the format of: 

• Articles 
• Blog posts 
• Guides 
• Reviews 
• Brand Stories 
• eBooks 
• Longer pieces of content for Social Media platforms 
• Newsletters 
• Press Releases 

Copywriting is usually precise, short & sweet, and stirs something inside the reader that makes you want to act instantly. These epigrammatic works arrive in the form of: 

• Ads (from Social Media to Printed Adverts) 
• Sales Pitches 
• Marketing Campaigns
• Social Media Captions / Taglines 
• Landing Pages 
• Product Descriptions
• Brochures 
• Marketing Emails 

What does each serve? 

Content writing is, without a doubt, there to build brand loyalty. Its info-driven/inspiration angle serves to inspire, educate, and create a sort of relationship between you (business owner) and the reader/audience/client. 

Content writing is where you get down to all the nitty-gritty, delicious details. Elaboration is your best friend. Descriptive and lengthier sentences are not the enemy! 

It’s a way to provide insight about whatever your said-content piece is about. 

Content Writing, for example, blog articles or posts, is an excellent way to boost your SEO rankings as well. Populate your website with a few articles that contain SEO keywords about the type of product/service that you offer, and you’re driving traffic toward your website/business. This is done so organically. 

Copywriting is written to create an immediate call to action. Often used in marketing, it aims to build a hook, capturing your audience/reader/client’s attention within a matter of seconds. 

Witty, punchy, and sales-driven, copywriting content is all about actualising a sign-up or quick sale, drawing in your target audience to whatever service you are offering. 

On the other spectrum, it’s used for business areas like social media (for brand awareness purposes), subscriptions on social platforms, and shorter descriptions for products/product pages.  

Paperback Studio Team’s Preference? 

While not to toot our own horn here, if we’re given the choice, being storytellers at heart, Content Writing is what we do best. 

Of course, we do dabble in the copywriting side of things, however delivering lusciously lucid lengthy copy, i.e., content writing pieces, fills our soul, and is what Paperback Studio is all about! 

Looking for Content Writing work? Get in touch with our team, and let’s make magic happen. 

Email info@paperbackstudio.co 

Team, Paperback x